REGION 9 “ADOPT A DEALER” PROGRAM ...

PURPOSE:

To establish a close relationship and support between the WBCCI Units in Region 9 and the local Airstream Dealers in the Texas and Oklahoma area with a win-win situation for both. The WBCCI Members need good Airstream Dealers near where they live and should be supporting those dealers’ objectives of staying in business by making a profit selling Airstream Products and Services. The WBCCI Units should be supported by the Dealers by assiting the Unit in gaining Members and encouraging new Airstream Owners into our Club’s Way of Life.

UNIT RECOMMENDATIONS & SUGGESTIONS:

Visit the Dealer at least once a month to check on Dealer needs and questions in regards to the WBCCI.
Update the Region/Unit bulliten board with current newletters, flyers, and brochures.
Insure the Dealer has a supply of New Membership Packets from WBCCI Headquarters. The Dealer may obtain these directly from WBCCI.
Support the Dealer in training salesmen about Airstreams and the WBCCI Way of Life.
Encourage Dealers to advertise in the Region and Unit Newsletters and Directory.

REGION 9 RECOMMENDATIONS & SUGGESTIONS:

The Region 9 President , First Vice President, and Second Vice President should stop in and visit each Airstream Dealer and Service Center while traveling throughout the Region 9 area.
Provide Region Funds for a bulliten board to be posted in an appropriate area of the Airstream Dealer’s facility. This bulliten board whould have the latest copy of the Region 9 Newsletter, local Unit’s Newsletter that is near the Dealer, Region Rally Flyers, etc.
Support the Dealer in training salesmen about Airstreams and the WBCCI Way of Life.
Encourage Dealers to provide support to the Region 9 Rally in the way of display of new Airstreams and the sale of Airstream Parts, Products, and Services.
Encourage Dealers to advertise in the Region 9 and local Unit Newsletters and Rally Program Booklets.

AIRSTREAM DEALER RECOMMENDATIONS & SUGGESTIONS :

Provide the WBCCI Unit(s) supporting the Airstream Dealer through this program with the names and addresses of the buyers of new and used Airstreams, especially Airstream Owners that are not members of the WBCCI.
Request Unit and Region Members who are knowlegeable instructors in the training of salesmen about Airstreams and the WBCCI Way of Life.
Request good Unit and Region public relations Members in providing assistance for Dealer’s Open Houses and other special activities by answering general questions about Airstreams and the WBCCI Way of Life. Then refer potential customers to the Dealer’s Salesman for Airstream prices and a possible Airstream purchase.
Provide Dealer Instructors for seminars/workshops at Unit and Region Rallys in the care and maintenance of Airstream Trailers and Motor Homes.
Provide funds for Unit and Region Activities, Newsletters, Directories, Brochures, and Rally Booklets to advertise the Dealer’s products and services.

An Example

Bulletin Board The Texas Highland Lakes Unit turned out in force on October 23^rd, 2004 to support the open house at Camper Clinic II in Buda, TX. We were there to talk to prospective customers about Airstreams and WBCCI. The photo shows only part of our turnout of 14 members.

Camper Clinic consistently supports WBCCI by contributing door prizes for our events, distributing WBCCI packets to buyers, bringing demo Airstreams to our major rallies, advertising in our newsletter, and passing buyer names to our membership chairman. We, in turn, turn out at their events.